Wow, this is some awesome viral marketing.  A video response to the “Jizz In My Pants” song by The Lonely Island called “Puke In My Mouth.”  This is advertising a fake engagement ring that ladies can wear in order to keep creepers away.  This is going after an incredibly small market so making a video like this is almost necessary to make some noise and get the word out about a product. I think traditional advertising is worthless when there is such a small market for your product. I guarantee this video will have over one million views by the end of May.  These people probably got a better response than paying for ad space somewhere, and it cost them nothing. Well done.