I was faced with a problem this Sunday, like many football fans usually are, of not being able to watch the game that I really care about. Rather, I have to watch what the CBS and Fox stations in my area decide are the games that appeal to the general mass of viewers. The thing I find crazy is the fact that the NFL fails to please their entire viewership by not leveraging the Internet when it comes to sports. But when it comes to television shows, the broadcasting companies are finally understanding how to please people. Look at the success there has been with streaming shows directly from the broadcaster’s websites, streaming the shows right from Hulu, and all the other means of show streaming that are legal now. Why haven’t more content providers done this for sports? I know ESPN has ESPN360, but this doesn’t provide every game that ESPN plays on television, and it is also only available for people using an ISP that has signed up for it. So ESPN is ALMOST there but not quite. As I sit here watching one football game that is being streamed illegally on Justin.tv, and watching another one simultaneously on television, I realized I’m exposed to twice as many advertisements. The illegal stream is doing more good for the broadcasting company than bad. I find it crazy that the NFL wouldn’t cut a deal with Fox and CBS to allow the games to be streamed legally. I’m not the most business savvy person by any means, but I feel like less than 1% of NFL fans will buy an NFL package from their cable provider that allows them to watch any game they want, while over 30% (if not more) would watch a game streaming legally on cbs.com. Since it’s all about money (although it should be about caring about the fans that really make the NFL the sport it is) you tell me which deal would make the NFL more money? I know there are many aspects of the business I’m completely ignorant to, and there are probably plenty of reasons why this isn’t possible, but considering it’s 2009 and they are losing money from illegal streaming, they might as well make everyone happy and make some money at the same time. I’m going to get back to watching my illegal stream, where everyone is benefiting BUT the NFL.